We invite you to experience the tradition of a European outdoor Christmas market on the Wisconsin Great River Road. The piazza is transformed into a beautiful and lighted market, welcoming guests to shop local artisans and retailers for the holiday season.

In many European countries, it wouldn’t be the holiday season without a visit to a German ‘Weihnachtsmarkt’, a French ‘Marché de Noël’, or an Italian ‘Mercatino di Natale’. The Christmas Market, with food, drink, and seasonal items sold from open-air stalls, is usually held in the town square and is a tradition that dates back centuries.

At Villa Bellezza we recreate this cherished holiday tradition on our own piazza! On Saturdays and Sundays during the holiday season vendors are tucked into our arched porticoes where they share their special and unique treasures with market shoppers.

Create new holiday memories with shopping, along with wine, Italian market foods, and the sights and sounds of the holiday.

On Saturdays and Sundays
during the holiday season.

November 11 & 12
November 18 & 19
November 25 & 26
December 2 & 3
December 9 & 10
December 16 & 17

Declared “Wisconsin’s Prettiest Holiday Market” by Only In Wisconsin.

“I’ve been to some festive holiday markets all over Wisconsin – this is one to put on the list!” Only In Wisconsin

Visit Tavola Calda during the Outdoor Christmas Market

In anticipation of larger crowds and to add to the festive feel of the market, Italian market foods will be offered at Tavola Calda in our Great Hall!

Tavola Calda

Visit Tavola Calda in Villa Bellezza’s Great Hall during the Outdoor Christmas Market. Choose from a selection of Italian market foods including pizza by the slice, hot sandwiches, sweet pastries, and Villa Bellezza wines by the glass and bottle on Saturdays and Sundays from 12pm-5pm.

No reservations needed–just order at the counter and find a table to enjoy wine and food when you’re ready for a break from exploring the market vendors.

Christmas Market